Anytime Fitness, Oroville CA
From early to late 2025, I worked as a salesperson and social media content creator for anytime fitness in Oroville CA. I worked alongside the store manager to create multi channel organic TikTok and instagram content using trend hacking, evergreen content, as well as promotional challenges to drive traffic to our landing page online and physical location. We would average in the thousands for viewers, but for our best we gained well over 1 million views. Below is our best performing TikTok, as well as the view count for it.
Marketing strategy: After gaining 1.1 million organic views, we saw an increase of 50% foot traffic into our physical location, as well as an increased 40% online signups after visiting our landing page on our website. An increase from 1% conversion rate to roughly 2.5% https://www.anytimefitness.com/locations/oroville-california-1926/?utm_source=google&utm_medium=organic-businesslisting&utm_campaign=gbp-listing&utm_content=1926. We use multi channel marketing (instagram, Facebook and TikTok). Our digital content marketing campaign strategy is as follows-1. Trend hacking. Finding trending memes in the fitness community, or trending audio which helps gain viewership in the algorithm. 2-Evergreen content. If not using trends, we would use instructional and motivational content to help viewers with workouts as well as increase brand reputation. 3.-Challenge content. Everyone loves feeling like they are apart of something, as well as taking advantage of deals, deals that don’t last long. In order to create a sense of urgency, we create a challenge video for viewers to be a part of, and they have 1 week to make it to #1, we add a CTA at the end of each video. If they win, they get the prize, part of these challenges would also involve affiliate signups-thus creating more monthly paying customers. Referrals: Lexx Yerena: “Brian is great with multi channel social media marketing, and helped drive traffic both to our website and in person”. Email: Oroville@anytimefitness.com
Brand #2: Wolfpak livestream hosting/content creator
Currently, I am partnered with Wolfpak hosting live streams, engaging audiences, driving traffic and making sales of products to their website and TikTok page. I Stream exclusively on their TikTok page. As a part of the digital marketing/sales strategy, I actively promote fitness backpacks, and various other fitness products for live viewers ranging from anywhere between 20, and 200 people at a time roughly. Using real time audience engagement, I answer questions, show off products and run giveaways to drive sales (once 10 sales a reached one lucky winner gets a free protein shaker bottle, etc). Brand communication: Actively represent Wolfpak’s brand messaging through its customer demographics (fitness oriented). Customer journey: Helped guide live viewers to making purchases through TikTok shop, or on website. Using no paid campaign Wolfpak gets a heavy ROI from having Live stream hosts selling products and driving traffic to their websites landing page and TikTok. The average segment lasts 4 hours, and the most revenue from my stream so far was roughly 2,000$. Contact info: care@wolfpak.com
Strongdaily: personal project
My content strategy for my own personal project is as follows: Create website+landing page, Start multi channel social media content campaign. Although I did have some difficulty approving ad accounts through meta and TikTok, I decided to do organic marketing once again as to not slow down the campaign. On Meta and TikTok, I served as a UGC creator so to speak, and showed off the product myself, doing both challenge content and using trending audio and by the end of each video, I’d give a CTA to visit my website. I also used A/B testing to see which videos performed better. all in all, I gained roughly 100-200 views organically for each platform. Despite not being able to run paid ads, most of my traffic came from TikTok, and out of 227 website viewers (and a flash sale) I got three sales ordered by one customer.
I would assume the “0% conversion” is simply because my conversion rate was roughly 0.44%. However I am still happy with a conversion nonetheless. Had I been able to run paid ads and invest more time into this I’m sure it could reach roughly 1.5-3%. How to get ahold of me: email: briansbusiness777@gmail.com